About Giani Bernini: Where Italian Heritage Meets Accessible Luxury
Since our beginnings, Giani Bernini has been dedicated to one simple belief: every woman deserves beautifully crafted leather accessories without the designer price tag. We’ve built our reputation on genuine quality, timeless design, and the kind of thoughtful details that make daily life easier.
The Giani Bernini Journey
Giani Bernini was born from a vision rooted in Florence, Italy, where passion for leather craftsmanship runs deep through generations. The original founders, inspired by Italian artisan traditions, believed that premium leather goods shouldn’t be reserved only for those who could afford luxury brand prices.
Today, while Giani Bernini has evolved into a beloved Macy’s exclusive brand, our commitment to that founding principle remains unchanged. We’ve grown from a small collection of handbags into a comprehensive line that includes purses, crossbody bags, totes, footwear, and jewelry—all maintaining the quality standards that earned your trust.
What sets Giani Bernini apart isn’t just what we make—it’s why we make it. Every design decision, from selecting supple leather to positioning interior pockets, considers the real needs of real women navigating busy, multifaceted lives.
We’ve watched mothers choose Giani Bernini totes for their laptop and lunch combination, professionals rely on our crossbody bags for hands-free commutes, and style enthusiasts build entire wardrobes around our versatile designs. These stories fuel our dedication to creating accessories that earn their place in your daily routine, season after season.
The Values That Guide Giani Bernini
Every Giani Bernini product reflects the core principles that have shaped our brand since the beginning. These aren’t just words—they’re promises we keep with every handbag, shoe, and accessory that bears our name.
Quality Without Compromise
We refuse to sacrifice construction quality for cost savings. Every Giani Bernini piece features genuine leather, evenly stitched seams, secure hardware, and properly finished edges. When you invest in a Giani Bernini bag, you’re choosing something built to last years, not just seasons.
Thoughtful Functionality
Beauty means nothing if it’s not practical. Giani Bernini designs prioritize intelligent organization—dedicated phone pockets you can actually reach, secure compartments for cards and keys, adjustable straps that accommodate different heights, and closures that keep belongings safe while remaining easy to access.
Accessible Luxury Philosophy
Luxury shouldn’t require choosing between quality and affordability. Giani Bernini bridges this gap by offering genuine leather products at prices typically reserved for synthetic materials. We believe exceptional accessories should be attainable for women at various life stages and budget levels.
Timeless Design Approach
While fashion trends come and go, Giani Bernini focuses on classic silhouettes that remain relevant year after year. We design pieces you’ll still love reaching for five years from now—accessories that complement evolving personal style rather than demanding replacement each season.
Our Evolution: From Florence to Your Closet
Giani Bernini’s journey reflects decades of growth, adaptation, and unwavering commitment to the women who choose our accessories.
The Beginning in Florence
Giani Bernini was founded with a vision to bring Italian leather craftsmanship to a broader audience. The first collection featured handcrafted handbags using traditional Florentine techniques passed down through artisan families.
American Introduction
Giani Bernini reached American shores, introducing U.S. customers to accessible Italian-inspired leather goods. The brand quickly gained recognition for offering quality construction at department store prices rather than boutique markups.
Macy’s Exclusive Partnership
Giani Bernini became a Macy’s exclusive brand, allowing us to reach millions of women across the United States. This partnership enabled us to maintain quality standards while keeping prices accessible through efficient distribution.
Expanding the Collection
Giani Bernini grew beyond handbags to include footwear, jewelry, and small leather goods. Customer feedback drove every expansion, with women requesting coordinating accessories to complete their Giani Bernini collections.
Trusted by Generations
Giani Bernini continues to serve women who value genuine leather quality, practical design, and prices that respect their budgets. We’re honored when customers tell us their daughters now choose Giani Bernini bags, continuing a family tradition of smart accessory investments.
Our Mission: Making Quality Accessible
Giani Bernini exists to prove that choosing quality doesn’t require choosing between your values and your budget. We’re committed to crafting leather accessories that honor both your style and your practical needs.
Every Giani Bernini handbag, shoe, and accessory represents our belief that you deserve products made to last, designed with care, and priced with integrity. We measure our success not in trend cycles, but in the years our customers keep and love their Giani Bernini pieces.
Our Commitment to You
When you choose Giani Bernini, you’re not just buying an accessory—you’re joining a community of women who refuse to compromise on quality. Here’s what that means in practice:
- We use genuine leather in our primary construction, not synthetic alternatives masquerading as quality materials
- We design with your real life in mind—pockets you can actually use, straps that adjust to your height, closures that secure your belongings
- We price our products fairly, believing accessible luxury means genuine value rather than artificial markups
- We stand behind our craftsmanship with attention to construction details that determine whether a bag lasts one season or ten years
Giani Bernini will continue honoring these commitments as we grow, evolve, and introduce new designs. Your trust is something we earn with every product, and maintaining that trust remains our highest priority.
Experience the Giani Bernini Difference
Ready to discover why thousands of women trust Giani Bernini for their everyday accessories? Explore our complete collection of handbags, crossbody bags, totes, footwear, and more. Find the pieces that will become your reliable companions for years to come.